Artificial Intelligence (AI) has revolutionized B2B marketing and public relations (PR), reshaping how businesses engage and prosper in the digital realm. The remarkable progress in AI technology has empowered businesses with robust tools to streamline their operations, establish deeper connections with their target audience, and unlock new growth prospects. Leading the way are Google's Bard and OpenAI's ChatGPT, two generative AI applications that have rapidly asserted their dominance in their respective fields.
By now, ChatGPT is a name that's familiar to nearly everyone. Developed by researchers at OpenAI, ChatGPT not only showcases the potential of language models but is also exceptionally captivating and enjoyable to use. Its core functionality is nothing short of magical, as it generates responses that mimic human language, creating interactions with AI that blur the boundaries between human and machine.
However, this is not to suggest that Google's Bard hasn't posed a challenge for ChatGPT. Crafted by Google, Bard goes beyond mere text generation. Equipped with a distinctive language model and real-time access to internet data, Bard delves into its vast repository of knowledge to craft responses dynamically, drawing from the most current information available on the ever-changing web.
Distinguishing Features Between Bard and ChatGPT:
Technology and Purpose:
ChatGPT is a substantial AI chatbot, trained extensively on internet text, enabling it to construct coherent and human-like responses that mirror linguistic nuances and tone. Whether it's responding to inquiries, sparking conversations, or generating creative B2B content, ChatGPT leverages the potency of language to establish meaningful interactions and content for users.
On the other hand, Bard also possesses text generation and question-answering capabilities but sets itself apart through its unique language model. Bard employs a distinct language model compared to ChatGPT and has the advantage of real-time internet data access. In contrast, ChatGPT's data is only accessible up to September 2021. Bard retrieves the most current information, crafting responses infused with the latest insights, offering users a dynamic and ever-relevant dialogue experience.
ChatGPT derives its knowledge from a meticulously curated dataset, and its abilities are bounded by these predetermined limitations. While it delivers remarkable responses based on its training, it does encounter constraints when confronted with questions or topics beyond its data scope.
Google's Bard boasts access to an "infiniset," an extensive and thoughtfully assembled dataset that enhances its conversational capabilities. This extensive knowledge base empowers Bard to explore a wide range of topics and address various inquiries and commands. This access ensures Bard's adaptability, providing users with responses reflecting the most recent developments and trends from across the web.
ChatGPT's primary functionalities do not inherently involve internet access, but users can opt to unlock the web-browsing feature, sometimes for a fee. This enhancement grants ChatGPT the ability to tap into the ever-changing stream of information, delivering more accurate and contextually relevant responses to users.
Conversely, Bard is equipped with built-in access to the internet's wealth of data. It seamlessly integrates research insights into its responses. This unique advantage allows Bard to remain at the forefront of information, serving users with a wealth of up-to-date data and timely answers.
ChatGPT quickly rose to prominence when it was introduced in November 2022. Initially, it was challenging (and at times impossible) to access its capabilities due to high demand. Its user-friendly interface sparked curiosity and experimentation. As a testament to OpenAI's commitment to making AI accessible, ChatGPT is offered for free, inviting users to delve into AI-generated text without financial barriers.
As of July 2023, Bard is gradually becoming available to users in the U.S. and U.K., creating anticipation and intrigue. While eager users await its full availability, the waitlist remains open for those eager to embark on their AI journey with Bard.
OpenAI's commitment to democratizing AI is evident in ChatGPT's pricing model, which provides free access to users. ChatGPT is available to users from all backgrounds, encouraging exploration and experimentation without financial constraints.
Details about Google Bard's pricing model are currently undisclosed. Nonetheless, Google's historical practice of offering its search experience for free suggests that its AI will also prioritize accessibility to a broader audience.
As valuable assets in the B2B landscape, both ChatGPT and Google Bard play pivotal roles in supporting various business processes. Their capabilities span diverse use cases, including content creation, generating summaries, conducting research, responding to inquiries, and even assisting with coding tasks. From crafting compelling blog posts and product descriptions to facilitating marketing automation, these AI marvels enhance efficiency and creativity in B2B operations.
How can generative AI benefit B2B brands?
As generative AI applications, both ChatGPT and Google's Bard offer significant advantages to B2B brands, allowing them to elevate their marketing content and improve the customer experience.
Here are several ways in which you can integrate them into your marketing strategies:
Content Generation and Marketing Automation:
Empowered with the ability to generate responses resembling human language, ChatGPT and Google Bard become invaluable assets for content creation in B2B marketing. Whether it's crafting engaging blog posts or refining product descriptions, these AI technologies save valuable time and effort, enabling businesses to concentrate on higher-level strategic planning and creative endeavors. ChatGPT's swift rise to prominence underscores its utility, having already demonstrated its value to numerous businesses. Nonetheless, Google Bard offers an advantage by providing comprehensive and up-to-date information, thanks to its dynamic responses derived from real-time internet data, positioning itself as an indispensable asset.
Keyword Research and B2B SEO:
Generative AI plays a pivotal role in keyword research and the automation of B2B SEO efforts. This empowers marketers to discover relevant and valuable keywords, enriching their content marketing strategies. While human editors remain essential for fine-tuning generated keywords and maintaining context, both ChatGPT and Bard's technologies streamline and expedite the process, enabling brands to enhance their online visibility and expand their reach.
Customer Support and Enhancing the Customer Experience:
Incorporating generative AI-powered chatbots like ChatGPT and Bard into customer support systems can revolutionize the customer experience. These chatbots adeptly understand user queries and emulate the brand's voice, delivering real-time and contextually relevant support, personalized product recommendations, and seamless guidance. Consequently, businesses can elevate their customer support, fostering deeper connections with clients, strengthening brand loyalty, and allowing employees to allocate more time to core tasks.
Generative AI has boundless potential in B2B sales. With tools like GPT-4, sales professionals can enhance communication, create personalized content, and engage more effectively with prospects. Leveraging AI-generated insights, businesses can identify new leads, craft customized content, and adapt swiftly to the ever-evolving sales landscape, facilitating meaningful interactions and securing valuable opportunities.
As the proverb suggests, there's strength in pairs. The combined capabilities of ChatGPT and Bard have the power to revolutionize marketing content and take the customer experience to unprecedented levels. Together, they can create a valuable alliance, streamlining content generation, navigating the complex world of SEO, improving customer support, and equipping B2B sales experts with the formidable GPT-4 for their journey to success. Their collaboration ushers in a fresh era of opportunities for B2B businesses, opening doors to limitless creativity, efficiency, and deeper engagement with their audience like never before.